Red Wolf IPA was created for AIGA Charlotte’s 2017 Beer & Branding event, this concept draws inspiration from North Carolina’s culture, landscape, and native wildlife. Centered on a Ruby Red Grapefruit brew, the design features the endangered NC Red Wolf as its focal point. A dark, earthy palette paired with gold accents evokes natural ingredients like hops and wheat, while copperplate-inspired type and a bold sans-serif blend classic brewery aesthetics with modern edge.