The WWF – “Be the Barrier” project was a concept-driven campaign highlights the urgency of endangered species protection through guerrilla-style tactics and immersive visuals. Developed collaboratively, the concept positions the viewer as an active participant—physically placed between a poacher and his prey to emphasize personal responsibility in the conflict. I translated the core idea into visual form, using muted tones to underscore severity and discomfort, while the stark, industrial Bebas Neue typeface reinforces the message’s cold urgency.