The Call of the Wild was an independent project which explored the use of double-exposure photography within a graphic design context, pairing the technique with a classic work of literature to create contrast between modern visual trends and a classic story. The layout was intentionally minimal, emphasizing expansive white space as a visual nod to winter. The color palette echoed a winter sunset, blending cool purples and blues of snow and sky with the warm oranges and reds of the setting sun.