The Field Therapy Experiment, or “FTX” was a conceptual nonprofit initiative designed to promote outdoor therapy programs for Veterans with PTSD. The project included a full brand system: website, ad poster, brochure, and branded keyrings. Inspired by classic summer camp aesthetics, I adopted an earth-toned palette for the project to evoke the calm connection to nature we tend to feel—intentionally steering away from traditional patriotic motifs to help better emphasize reflection, serenity, and forward momentum of the self.