The Peach State Trucks / Big State Freightliner Dealer Website was developed during my internship at Atypic and centered on creating a flexible web experience for Freightliner dealers—balancing brand consistency with individual dealership identity. Peach State Trucks served as the pilot site. While adhering to Freightliner standards, I explored creative expression through a Georgia-inspired palette (blue skies, peaches, and asphalt tones), minimal map textures, and streamlined gradients to enhance performance. Clean, industrial typefaces like Acumin and Proxima Nova reinforced the brand’s contemporary yet rugged voice.