As part of Hoover’s packaging refresh at TTI Floor Care, I worked with brand and marketing leadership to evolve the visual system—striking a balance between premium quality and modern tech appeal, while preserving the brand’s approachable tone. I helped center the design around clean, sans-serif typography and elevated product renders; collaborated with CGI and photography teams to ensure consistent, high-detail visuals; supported the integration of lifestyle cues (like the inclusion of a puppy) to reinforce brand warmth;
and worked closely with fellow designers to maintain cohesion across packaging, retailer variants, and point-of-purchase displays.

Result: A packaging system that felt modern, elevated, and human—successfully refreshing Hoover’s identity without
sacrificing familiarity.