As part of Hoover’s packaging refresh at TTI Floor Care, I worked with brand and marketing leadership to evolve the visual system—striking a balance between premium quality and modern tech appeal, while preserving the brand’s approachable tone. I helped center the design around clean, sans-serif typography and elevated product renders; collaborated with CGI and photography teams to ensure consistent, high-detail visuals; supported the integration of lifestyle cues (like the inclusion of a puppy) to reinforce brand warmth; and worked closely with fellow designers to maintain cohesion across packaging, retailer variants, and point-of-purchase displays.

Result: A packaging system that felt modern, elevated, and human—successfully refreshing Hoover’s identity without sacrificing familiarity.

Below are select packaging and retail assets developed across Hoover’s upright and cordless product lines. The visual system evolved over time to support brand consistency, retail impact, retailer exclusivity, and SKU scalability.